Download e-book for iPad: Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

By Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

ISBN-10: 0765622602

ISBN-13: 9780765622600

This accomplished e-book is designed to function a main textual content for the ads administration direction that follows the extra basic rules of ads direction. it could possibly stand on my own, or, for teachers preferring a case-based strategy, it may be followed including "Cases in advertisements administration" (978-0-7656-2261-7) by means of an identical authors. "Advertising administration" covers an entire variety of issues for a semester-long direction, together with monetary administration, enterprise making plans, strategic making plans, budgeting, human source administration, ethics, and dealing with switch. there's even a distinct part on 'managing your self' and your individual occupation in ads. The textual content comprises considerable figures, tables, and sidebars, and every bankruptcy concludes with priceless studying ambitions, summaries, dialogue questions, and extra resources.

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Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe


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